Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / NAMPAK / 2005
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When you have to “go”, you have to go. This unfortunate fact sometimes forces us to visit some rather unpleasant toilets. Which is exactly what this ad depicts. The conclusion is, “The going’s sometime’s rough, your toilet paper shouldn’t be. Twinsoft. Feels like three ply.”
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