Cannes Lions
ADLINK INTERNET MEDIA, Montabaur / MARS / 2002
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Campaign Goal: To build Twix brand personality and brand affinity with the brand's consumers through the world of modern music.Media Goal: Affinity: Selection of sites by musical/entertainment content and young target (16-34 years). Awareness and brand knowledge through high impact creatives. The campaign in terms of notoriety and response had an amazing result. Impressions were duplicated and the response rate was higher than others average actions.
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