Cannes Lions

TWO NATIONS, ONE LANGUAGE

LEO BURNETT & TARGET, Bucharest / BRD GROUPE SOCIETE GENERALE / 2014

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The radio was launched on the Francophony Day to prove that Romanians and French are one team because they “speak the same language”. Romanians and French share words with the same meaning and almost the same pronunciation. We chose some of these similar words and used the left-right broadcasting system. On the left speaker, the listener hears the French word, while on the right, he hears the Romanian translation of that word. The French word and the Romanian translation sound the same, so, eventually, we unified French and Romanian languages in one language and in one speaker (stereo broadcasting).

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