We developed city light posters with alternating coloured layers, a mechanism that literally uncovered the truth. As a result, people from Sochi who might otherwise not have been heard managed to have their say. Onlookers learned more about what went on behind the scenes in the run-up to the Games and hence also more about the work of Reporters Without Borders.

The posters drew attention to the controversial conditions in Sochi. Seeing these posters, many people learned about the ambivalence of the Olympic Games in Russia. The campaign also spread through relevant media channels like advertising websites and creative blogs. This generated countless campaign impressions and a deep interest for the free press and for the work of Reporters Without Boarders.