In the 1950's, iconic artist, Norman Rockwell painted his vision of what he believed to be the traditional American home over the holidays. This film showcases that whilst America has changed, become a more diverse place, the traditions that Rockwell painted still hold true today

"For What Matters Most," features three modern families, including the Beser Carr Schneider Musich family, recreating the holiday dinner scene captured in Rockwell's "Freedom From Want" painting.

The film and campaign has been hugely successful, with over 3million views on YouTube to date.