Using hundreds of BRIDGESTONE tyres, we created the region's first tyre safety barrier for the roads. Conforming to the tire wall designs made by the Motor Racing Authorities, we placed these used tyres at one of the most accident-prone areas. With the help of Greater Lebanon Municipal, we turned one of the most dangerous corners into a safe zone.

In just a few weeks, the road and traffic authorities have approached BRIDGESTONE to expand the safety program nation-wide. Accidents are down 64% in comparison to last year's figures for the same period. Extensive media coverage of the unique event has helped improve awareness. But more importantly, people are slowing down on the highway - even if it's just to see and read the message. Proof that BRIDGESTONE tyres do make roads safer.