As a media first, we used the car wash as communication platform. We promoted DUNLOP’s prize draw competition directly on the huge dryer engines that move over the car when blowing it dry.

This space has never been used before and created the desired impact to anyone passing through the washing street.

DUNLOP captured an innovative, never used before communication platform. This media space on car wash dryers is getting rolled out all over Austria in 2007, which proves an efficiently tailored media implementation serving the message at the right time at the right point.