The tyre swing struck the desired chord with our key media commentators. They were stimulated to add their own nostalgic anecdotes and talk about it throughout the country - on the radio, online and in the papers. What’s more, recipients loved it and fed back with comments like this one: “Just received the Firestone tyre swing. Bloody good one mate. I think this will be coming in pretty handy round at ours over the next few years!” Editor, Top Gear.