Cannes Lions
WIRZ/BBDO, Zurich / PNEU EGGER / 2005
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A gymnast with a hoop performs her routine. Then she throws her hoop high in the air. Back down comes not the hoop, but a car tyre and knocks her down. Offvoice: time for winter tyres. Note: in German, "hoop" and "tyre" are the same word.
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