The Bridgestone Potenza RE001 Adrenalin has been specifically designed toappeal to drivers of high performance vehicles, and it offers excellentlevels of grip in dry conditions, making it perfectly suitable for use inthe Middle East. It supports this fact with the positioning, ŒAddicted to theroad.Our solution was a simple one. We emphasised on the positioning, and createdan interactive banner that looked like a tyre tread, that your mouse wouldliterally get addicted to (taking it wherever it moved on the screen), andsuccessfully delivered the key message in an engaging and somewhatentertaining way.