Striking formats were utilised. “Advertorial” News Flashes grabbed attention and informed consumers about Bridgestone’s innovative winter tyres and its weather service.Our ingenious desktop application was the icing on the cake. “Dynamic banners” – a first in Turkey, enabled consumers to trial the special downloadable software.

They chose a city, viewed information and watched the banner change accordingly. Nothing deterred the new hero - sleet, snow or ice – the LM25 kept on rolling.

The campaign was aired only when snow was forecast.In less than 3 weeks, 6,500 had downloaded the software, last count it was 8,000. The cost, including software development was less than a half page newspaper ad.The result…a 54% uplift in sales, well ahead of sector growth of 20%.