A road song is sung by a man, as another man controls his singing with his commands.

The idea is to demonstrate the extra grip Apollo Tyres have over the road.

Because driving is considered an art, we did this poster which was more like a piece of art made out of tyre mark-effects rather than a paintbrush. And we put it up at various tyre showrooms.The idea was to demonstrate how good a grip Apollo tyres gave and what promise the Drive Show will hold.

The show turned out to be quite a success. It witnessed heavy footfall, and generated a lot of goodwill for Apollo Tyres.