Cannes Lions

U-FIX

SAATCHI & SAATCHI, London / T MOBILE / 2012

Film
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Your phone bill is often more than you thought it would be, but not with T-Mobile’s You-Fix. So we created a stunt that turned a nasty surprise into a nice one. We issued hundreds of parking tickets all across Britain, but instead of a fine, we put cash inside and secretly filmed motorists’ reactions.

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