Uber Eats was known in Australia for food delivery. However, the business was expanding with an ambition of eventually delivering anything people wanted (groceries, alcohol and more).

With a fundamental strategic pivot, a new creative platform was launched -‘Get Almost Almost Anything’, repositioning Uber Eats whilst retaining the brand assets, tone and entertainment that successfully built the brand.

Our brief was twofold:

1. Continue repositioning the brand from food delivery to anything delivery.

2. Develop a new creative construct to better showcase the full range of products available.

In this piece of work Tom Felton was playing a hybrid version of himself and the character he was most known for, Draco from Harry Potter. A big part of the humor was that he was able to create a sense of self-deprecation. And working with celebrities you must tread very carefully but also try and push them out of their comfort zone. So the balance between a light hearted piss-take and a seriously dramatic narrative is where this direction triumphs.