Cannes Lions

Uber: "Then Do That"

CARTWRIGHT, Venice / UBER / 2022

Film

Overview

Entries

Credits

Overview

Execution

Real Uber drivers show how driving for Uber enables them to do the things that are most meaningful to them, while earning money on the side by driving for Uber. This anthemic film leverages the iconic voice and thinking of philosopher Alan Watts whose simple question “what do you desire?” informs a series of vignettes showing individuals in pursuit of things that are important to them such as taking care of children and loved ones, engaging in artistic activities and personal dreams. These important, and more meaningful pursuits are made possible because these individuals can work for Uber when they have time.

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