The advantage of the Managed Fund Portfolios from UBS lies in its four-level consulting approach which allows for a constant adaptation and optimisation of the portfolio. This USP has consequently been adapted for the Internet by us. At the core of the website the consulting process is laid out in its four levels with a linear navigation. The core messages are read by a speaker to support the notion of a personal dialogue while the user navigates through the process. This method is also applied for the key copies on the entry pages to the other two website areas. The USP of the multilevel consulting process is also adapted in the key visual: a flash animation shows alternating, slowly moving circles emphasising the constant adaptation of strategies within the consulting process.