Cannes Lions

ULTRA GRIP PERFORMANCE TYRES

LEAGAS DELANEY LONDON, London / GOODYEAR / 2009

Film

Overview

Entries

Credits

Overview

Description

A man starts to scrape the ice off his vehicle’s windscreen in a remote snowy location. An amorous male walrus mistakes the scraping sounds for a mating call of a female walrus and he heads off across the snow towards the sounds. The titles warn us that winter is dangerous enough already and urge us to fit Goodyear’s winter tyres to make driving safer in snow and ice.

Similar Campaigns

12 items

#BMWSTORIES

HULLABALOO, Prague

#BMWSTORIES

2015, BMW

(opens in a new tab)