Cannes Lions
AGÊNCIA3, Rio De Janeiro / PELA VIDDA / 2013
Overview
Entries
Credits
Execution
We printed small posters and placed them on the wrappers. The plastic bags also had the message: 'If you protect even your umbrella, why don’t you do the same with yourself? Use condoms'. We then placed the wrappers on busy locations.
Outcome
Over 250 thousand Reais in unpaid media. An increase of 54% of likes to the non governmental organisation’s fanpage. And the largest ever amount of visits to their website.