We printed small posters and placed them on the wrappers. The plastic bags also had the message: 'If you protect even your umbrella, why don’t you do the same with yourself? Use condoms'. We then placed the wrappers on busy locations.

Over 250 thousand Reais in unpaid media. An increase of 54% of likes to the non governmental organisation’s fanpage. And the largest ever amount of visits to their website.