A drawing for Mom drawing of Mother's Day is one of the most sincere way they tell the children "I love you" to their mothers. In Milk Nido we believe that absolutely all must have, see and enjoy your own drawing. So the day of the mother, for those who can not see, blind mothers, print it in 3D so that for the first time can feel it and see it with your heart. So we combine the latest technology with one of the simplest and most profound ways that children have to declare love for their mothers.

Our implementation is a documentary made exclusively to be viralized on the digital ecosystem of the brand. And so it was. First through the Youtube channel and then on Facebook.

The video had more than 75,000 organic views on Youtube, the first days after the launch. Becoming one of the two most successful videos in the history of Nestlé in Chile