Krispy Kreme was coming to Colombia so we decided to announce the arrival of a big brand but without telling the people what brand we were talking about.

For the opening of the first Krispy Kreme in Colombia we decided to launch a campaign announcing the arrival of a brand to a country. Instead of start Telling that Krispy Kreme was coming to Colombia we decided to announce the arrival of a big brand but without telling the people what brand we were talking about.

At this point we took all the comments and tweets of people speculating about the mysterious brand and turned them into content on youtube with crazy videos about what kind of product could this brand will sell.

- 14.736 dozens sold the day of the opening

- 74.448 dozens sold in the first week

- 154.800 dozens sold at the end of the campaign

- The brand grew 250% more than the first objective.

- The day of the opening we sold more doughnuts in just one store than our competition in 100 stores.

- The international vice president of the brand certified that our campaign was the most successful opening in the history of Krispy Kreme around the world since 1937.