We disguised NBA player, 20-year-old Rookie of the Year Kyrie Irving, as an old man and take him to a real pick-up basketball game, filming the entire experience. We created the character of “Uncle Drew”, a former baller who laments the absence of the “fundamentals” in the modern game of basketball.

We introduce Uncle Drew as a real person and thus the audience experiences the magic of having witnessed him take the court in person. Only after he dominates the game do we reveal his true identity.