Cannes Lions
HAVAS, London / RECKITT BENCKISER / 2022
Overview
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Credits
Execution
With a low budget, street casting was our friend on this job. We were on the hunt for real people to portray the real sexual experience from all angles. A mix of races, sexualities and ages - because sex doesn’t stop at the age of 25. We judged off performance alone and picked those who could pull off the most authentic and comedic uncomfortable sex face possible. The creative came before the casting.
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