Our in-house creative agency brought an immersive, interactive experience directly to consumers by creating a captivating advertising platform. Using our proprietary Pagegrabber X (PGX) high impact cross-screen format, our in-house creative agency incorporated toggle functionality in the creative to bring the campaign to life.

The L’Oréal EverPure Color Care System campaign launched in April 2015, and ran across our premium list of publishers during the flight windows of 4/1/15-4/22/15 and 11/24/15-12/6/15.

The L’Oréal EverPure Color Care System campaign launched in April 2015, and during the pre-determined flight windows of 4/1/15-4/22/15 and 11/24/15-12/6/15, the campaign generated:

• Over 7MM High Impact Cross-Screen Impressions

• 388MM Interactions, for a 5.4% Interaction Rate - 90X the Brand Touches of Standard Display

• Nearly 1.8MM Engagements, for a 24.8% Engagement Rate

• 4.1% Overall CTR - Over 65X the CTR of Standard Display