Make people aware of AppealNow.com, drive them to the website and make AppealNow.com the people's champion for unfair parking tickets by helping them appeal.

By placing fake parking tickets on legally parked cars we could tap into the anger and outrage people feel having received an unfair parking ticket and at the same time give them a solution to this on going problem.

After ticketing cars across London with 'fake' parking tickets, hits on the AppealNow website increased 604% and registration to the site increased by 70%.