Cannes Lions

UNFOLD THE CHILD

GREY GROUP, Singapore / ST ANDREW'S AUTISM CENTRE / 2015

Awards:

1 Shortlisted Cannes Lions
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Description

Autism is a rising global problem, with over 72 million people suffering from the disorder. And the numbers will only rise. In fact, A child with autism is born every 11 minutes.

Yet parents in Singapore didn’t know the signs to watch out for in their children.

So, on World Autism Month, we partnered with the leading parenting magazine, Mother & Baby, to give parents a guide for detecting the symptoms.

The creative execution was a 16-page, manually-folded guide to spotting autism in children.