After a long way, Chile was reaching the final stage of the South American qualifiers. The circumstances were not the best and a decisive match was approaching: Chile vs Ecuador. On the other hand, rumors about Alzheimer’s disease affecting the former national team coach, the beloved Nelson Acosta, were growing stronger.

That is how one of the most viral campaigns of the year was born.

It was born as a video made exclusively for social media, to then become the main FOX Sports TV commercial for that particular match.

The impact the video had in Chile was massive in terms of brand perception, brand involvement with consumers, rating (it was the second highest TV rating in all Chilean paid-TV history), the amount of media that covered it and all the headlines it made. Also, the video was awarded Grand Prix in the local advertising festival in Chile (ACHAP).