Cannes Lions

UNFORGETTABLES

SANCHO BBDO, Bogota / MAFAPO / 2017

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Overview

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OVERVIEW

Description

Today, after 8 years of fighting against oblivion, and a subsequent peace deal, these mothers only have one question: Will the crimes committed against their sons remain within oblivion, and free of punishment?

So they decided to do what any other country would have done after such a crime. They decided to create a monument, located in the only place in Colombia where they received permission to build it, their own skin!

Each false positive´s mother tattooed their son’s story on themselves, and this is how they turned it into a monument. One that travels everywhere, that won’t shut up, that lives within the web, at a gallery, on Facebook, in a university or in the news. A monument that won’t rest until the country doesn’t remember that the False Positives happened and that there are hundreds of families that deserve justice. 

Execution

Each false positive´s mother tattooed their son’s story on themselves, and this is how they turned it into a monument. One that travels everywhere, that won’t shut up, that lives within the web, at a gallery, on Facebook, in a university or in the news. A monument that won’t rest until the country doesn’t remember that the False Positives happened and that there are hundreds of families that deserve justice. 

The first thing was to create the monument, we decided to film the entire construction process and create a documentary about it.

Then we decided to take our monument with the history of each victim to museums and social networks.

From this appeared the media that were interested in the news and thanks to this, we get interviews, reports and coverage to forgotten stories.

Our final step was to reach the government to request that the audits be reactivated, the first sentences were given

Outcome

· Over 20.000 support messages.

· $200 millions on PR

· A request from HBO to create a documentary.

· Media finally talked about it for the first time.

· Trials started and the first convictions took place.

After hearings, debates, failed judgments and meetings with the government. On April 3, the first sentences were given in 8 years of struggle against oblivion,

This is not only a positive result for mothers, but for all those victims who still seek justice, since the reactivation of the theme gave strength to other victims who still do not find justice.