Indoor soccer, better known as futsal, was invented in 1930.

The men's futsal World Cup has been played since 1989 and is currently organizing its 10th edition.

Meanwhile, a women's futsal World Cup has yet to be established.

For the past five years, the Women's Futsal Players Association has been requesting a women's futsal World Cup. Despite their efforts, FIFA has failed to address the issue, leaving millions of fans worldwide ignored and unseen, reinforcing the misconception that women's sports don't have enough following for such events.

Since the organization seemed to think women's futsal didn't have enough fans for its own world cup, we made it our mission to prove them wrong.  

The captains of the most important national teams gathered in a press conference to release an official statement. Then, each of them asked their followers to start a movement on social media to show that there are enough fans for a women's futsal World Cup.  

We leveraged the power of direct action and social media. By tapping into the passion of futsal fans and supporters, and by enlisting the support of influential team captains, a movement could be built that would create enough demand to pressure FIFA to establish the tournament.

The creative idea directly influenced the amplification of the brand message by tapping into the passion and enthusiasm of the audience. By leveraging social media platforms to build a movement, we generated millions of impressions

We wanted to make the relevancy of our sport undeniable to spark FIFA's interest in organizing our event. We had the skilled players and the passionate fans; we just had to make them impossible to ignore.

The campaign targeted futsal fans and supporters who were passionate about women's sports and gender equality. Social media-active individuals, particularly followers of futsal team captains, were enlisted to join the movement. Insights revealed a significant demand for a women's futsal world cup, despite FIFA's reluctance. The team leveraged social media to build a movement and actively managed the community by engaging with key opinion leaders, responding to comments, sharing user-generated content, and monitoring sentiment. The approach generated millions of impressions and interactions, leading to the establishment of the first Women's Futsal World Cup.

Leading up to the Qatar world cup, as the eyes of the world were on soccer, we rallied captains of the most important women futsal teams for a press conference making a new request for a world cup in a global scale. Right after, captains took social media to invite their followers to join our request.

Beyond the 2,5 million views our press conference had, the social media interactions and TV impressions, the most important result is that after 5 years of ghosting, FIFA announced the creation of the first Women Futsal World Cup.

Significant media coverage across various platforms, including social media, traditional media outlets, and sports-related publications. It conveyed a positive tone and effectively delivered the message of the campaign.

Positively impacted the perception, attitudes, and opinions of the target audience, as evidenced by the large-scale engagement on social media platforms.

The call to action was effective, leading to the establishment of the first Women's Futsal World Cup.

The tournament is expected to generate revenue and boost the market share of women's futsal, increasing the sport's popularity and contributing to its growth.

Brand equity and reputation of the Women's Futsal Player's Association, positioning them as advocates for gender equality in sports.