Make people realize the severity of lack of water in Africa using a special type of water towel. A drawing of African children who are relieving their thirst with a small amount of water is printed on a special towel, together with a message from UNICEF. The towel is compressed into a little ball, which comes back into shape when water is poured on it.

This special towel was given out to popular restaurants. Before serving, the waiters provided the compressed towel together with a small bowl for visitors to clean their hands. The waiters poured water on the towel, enabling people to see the hidden drawing and message printed on the towel. They then realize that the bowl that originally held the towel also bears a message that encourages people to donate coins to help solve the clean water deficiency problem in Africa.

The impact of this campaign was huge.The majority of the people who found these stickers gave donations.