UNICEF is the driving force that helps build a world where the rights of every child are realized. To accomplish this task, UNICEF relies on private donations. Therefor it has to touch the donor’s emotions and on the other side show the proper usage of the donations given to them. For the first time ever, all those functions are woven in one app.

The major goal of this app is to present UNICEF Projects and share the stories of the children’s lives, in a visually emotional and impressive way. The app further enables users to help directly by making donations directly through the app.

Besides profound articles, the user is taken on a photographic journey, where the atmosphere is conveyed in a highly emotional way using award-winning photography. The stories stay embedded in the user’s memory through a range of playful functions, which are unique in the Windows 8 usability concept.

The app takes advantage of innovative Windows 8 functionalities, such as the „Snap-View“ – allowing the simultaneous usage of app and browser, whereas the „Semantic Zoom“ helps users to get a better overview of thematically similar articles and pictures, improving navigation in content-rich applications. Other features like the integration of Bing-Maps give users the opportunity to check the geo-location of each specific project.

Direct links to the project related topic on the UNICEF website, give users the opportunity to make donations to the project they just read about. The app is a highly effective combination of emotionally strong pictures and intensely heart-warming magazine articles.

Finally the app has an integrated donation shop, where users can make donations from a big range of items.

The combination of the three functionalities is what makes this app so special.

In order to reach a new target group, the app was created just in time for the launch of Windows 8 to reach the more tech-oriented users, a group that was not addressed so fare.

The feedback and the donation quota which come from this app are significantly better than from other channels.