We live in an hyper-productive world, where stress, bad nutrition habits and an unhealthy lifestyle hit your system negatively and affect your life quality.

Many brands and products have been originated in the recent years to help us cope with our vital wear. In such competitive environment, Arkoreal royal jelly is a natural supplement with vitamins that helps you recuperate your vitality and energy for your best everyday performance.

With a small marketing budget but with a big ambition to help as many people as possible, Arkoreal bets for strategic targeting and creativity with a new weapon no brand had used before for its advertising: Uniform ads.

The company created a new communications channel to target those who happen to stay late in the office, so in partnership with cleaning service companies, Arkoreal used their uniforms as a moving billboard.

The idea is to create a new communication channel that no other brand dared to use before.

For this, we got in touch with some of the biggest cleaning service companies in the country and we paid them to write on the uniforms of every one of their employees with night shifts.

Engaging with late night workers with messages such as if they a as "if you are reading this is because your performance today wasn't that great. Try our product".

More than 3500 uniform ads were created during this campaign reaching an estimated audience of 6.000 late night workers during its duration. That campaign supposed a growth in trial of the 32% and a new consumption average of 2,5 units of royal jelly per week was reached.

The year of the campaign, Arkoreal finally stablished itself as leading brand in the market of royal jelly.