Cannes Lions
ZGM COLLABORATIVE MARKETING, Calgary / UNITED WAY / 2020
Overview
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Execution
United Way of Calgary & Area needed a campaign to demonstrate their commitment to standing #UnitedApart and ensuring vulnerable local people have the help they need to overcome the challenges of COVID-19. We created these transit ads to get this message out into the broader community. From a 6-foot distance, these placements reveal the #UnitedApart campaign message.
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