Cannes Lions

UNIVERSITY FOR NEW MEDIA

SAE INSTITUTE DUBAI, Dubai / SAE INSTITUTE DUBAI / 2011

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A benign looking character wakes up abruptly in the middle of the night. He lifts his pillow to reveal a rusty old meat cleaver. He picks up the cleaver and off he goes to pursue his mildly disturbing and mysterious mission. His destination looks like a butcher shop, with one difference – there are different sized, old monitors piled on top of each other right in front of him. He starts cutting obsessively. Finally revealing that he’s been cutting is a 35mm film stock all along. He puts the cut pieces together. His edit is ready for viewing.

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