A man walks into a dimly lit underground car park to collect his car. He presses his car key and something unexpected happens. All the cars unlock, signified with flashing indicator lights and different beeps

This continues throughout the commercial. Cars unlock in different and surprising locations, from a quaint town square to a vast, epic landscape.

Cars literally unlock around the world, with one click of a key fob.

We end with the line – AVIS. Unlock the world. It's a simple idea about

how you can unlock experiences anywhere you want with Avis.