Each ad featured an original composition that typifies a well-known musical genre – metal, mumble rap and the kind of dance tracks that hit the charts across Europe every summer. They had to be both accessible and yet immediately recognisable as each genre. Lyrics were written to be the opposite of what we might expect each song to be about, but only revealed after Galaxy Buds2 Pro are switched on, half way through the ad, thereby dramatising the "unmistakable clarity" offered by the product.