Young Hispanics care about their communities but do not think their vote or voice matters. So, we turned an icon that has become part of our day-to-day, the unmute button, and created a logo the emphasizes the importance of using your voice for change.

Through the creation of this simple, yet impactful logo for the Pepsi "Unmute Your Voice" campaign, we flipped the meaning of the unmute button by turning it into a symbol for the power of being heard. The visual and copy elements together aim to remind this generation of Hispanics that talking without voting is like speaking on mute. Useless.