Cannes Lions

UNNO UNDERWEAR

RAPP COLLINS DDB, Barcelona / GRUPO SANS / 2004

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Campaign Title: Unno StreakersDescription: Wearing Unno underwear is like being naked. Because being made with the latest technology, they enable you to do without uncomfortable seams. So, if wearing Unno is like wearing nothing - why not try to get Internet users to appear naked on the web? Through the minisite, Unno buyers were challenged to exhibit themselves in exchange for a gift. Do you think they accepted?

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