Cannes Lions

UNO MEN'S TOILETRIES

DENTSU, Tokyo / SHISEIDO CO. / 2006

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The website consists of two versions.Both of them are associated with many kinds of TVCF.Each film stars Japanese comedians.Visitors can vote for their favourite films, by sending comments, or trackbacks.This system visualised their popularity in real time.The website, and word "uno" was the most popular of Japanese search engines at that moment.

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