Cannes Lions
McCARTHY MAMBRO BERTINO ADVERTISING, Boston / INFOGRAMES INTERACTIVE / 2003
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This spot takes place in a morgue and it features a woman who has come there to identify her husband's body. She is distraught although her sorrow turns to anger when she finds out that he is only temporarily dead. He wakes up and begs her for her forgiveness. The line answers this. "The best part about dying is that you get to come back for more." In Unreal Tournament players ar reborn again and again. They die. Regoup. And get back in the fight.