The advert takes the form of a short radio play and is a man's monologue about his own son. The proud father humble brags about his son's various admirable qualities by narrating little personal anecdotes. In course of the story, it turns out that the man is putting a positive spin to his son's dubious character traits and is justifying his laziness and lack of ambition that have actually cost the family dear. Simply because he depends on his son to take care of him in his retired years, and therefore has to put up with the worst, and pretend as though all is well.