Despite the changes in society (and the definition of new moments of consumption), breakfast time in Italy is still represented in a classic and stereotypical way in ADV.

The "happy family" gathered around the table is such a deep-rooted model that it has become part of the Italian language.

For this reason, in order to communicate Tiny's contemporary, desecrating and pop spirit, we have chosen to subvert the expectations and to stage the "new normality", representing the true new habits of young people at breakfast.