Cannes Lions

UOL GAY

LODUCCA22, Sao Paulo / UOL / 2005

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Willing to invest in one of the most significant and fast growing niches in Internet, GLS, UOL asked the agency to create interactive pieces to promote the section UOL Gay. The result was a campaign that used a direct and light approach and gained the sympathy of the public. This is one of the pieces.

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