Cannes Lions

Up, Up and Toupee

DDB , Sydney / VIRGIN / 2020

Film

Overview

Entries

Credits

Overview

Execution

A family leaves home to go to the airport. Suddenly, a gust of wind whips Dad’s toupee off his head. The wind carries the toupee higher, slowly the inanimate object comes to life and discovers the wonder of flying. A famous song begins ‘Up Where We Belong’. The music reflects the joy our once grounded object feels. The toupee leaves the city, soars over fields and out to sea. Now it’s really hitting its stride, loving the journey. It swoops down as a whale breaches, before joining a flock of birds. It in a moment of sheer joy the toupee barrel rolls and soars off into the sunset. It then begins to glide back down to earth, arriving at a tropical airport. The toupee lands perfectly back on Dad’s head as the family leave the international airport. Virgin Australia. Feel good flying.

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