Orangina is a French soda brand.

Since 1936, it has brought a unique flavour of the Mediterranean through its authentic taste of oranges with real fruit pulp and its natural orange zest.

To really enjoy the taste of Orangina you have to gently shake the bottle to mix the fruit inside.

Since its creation Orangina has stressed the importance of mixing the pulp but when it comes in a can, people forget to do it.

Our objective, make people turn their can over to mix the pulp!

Orangina is a French soda brand.Since 1936, it has brought the unique flavour of the Mediterranean through its authentic taste of oranges with real fruit pulp and its natural orange zest. To really enjoy the taste of Orangina you have to gently shake the bottle to mix the fruit inside. Since its creation Orangina has stressed the importance of mixing the pulp but when it comes in a can, people forget to do it.Our objective, make people turn their can over to mix the pulp!We created a limited edition of cans with the opening underneath, called The Upside Down Can. People looking for the opening, have to turn over the can to drink the soda already mixed with the pulp.

The top and bottom of a can are easily identified so it was important to find a solution to put the lid underneath and not simply reverse the printing.

A classical 33cl aluminium can was cleared out from top and bottom. We created a smaller aluminium can with the traditional can production techniques. Then, we fixed the small can in the 33cl cleared can to build the “Upside Down” can.

The final product is a 33cl can with the lid underneath. The can is presented in its normal orientation. While looking for the opening, the customer will turn the can upside down and will end up drinking Orangina with the pulp mixed inside