The motto for this project was a lyric from the song: “Gravity’s just a habit.”

It took months plan and set up, but we were actually on site near the Cosmonaut Training Center in Russia for 3 weeks. During that time we did 21 flights, with 15 zero gravity parabolas per flight, for a total of about two hours and fifteen minutes in weightlessness. For the first week we did test flights to figure out which ideas would work and which wouldn’t. How hard is it to control yourself? If you do a really cool flip once, can you repeat it? What looks cooler in zero gravity: a chain of a string of beads? Toothpaste or a shaken can of soda? How hard is it to place place a tablet in the air and just have it stay still? By the second week, we’d chosen our favorite ideas; we had our bag of tricks, and we assembled them into a routine and rehearsed it.

24 Million Facebook views in the first day, 50 Million views to date, 620,000 Shares, 500,000 Likes. Continued fan involvement with release of behind the scenes video series.