Cannes Lions
HAKUHODO I-STUDIO, Tokyo / URBAN RENAISSANCE AGENCY / 2007
Overview
Entries
Credits
Description
Urban Renaissance Agency is a corporate body that offers government subsidised apartment buildings that are spacious, clean, and earth friendly. The objective of this campaign site, which targeted internet users from 30 years and above, was to eliminate the negative conventional image of those residences being old and dirty. Users could interact with virtual apartment rooms inside and out as well as engage with interactive games.
Similar Campaigns
7 items