American Colors present: Urban "Masterpieces". Thry decided to go out to the streets of Lima and look for badly done graffitis because they saw in them the opportunity to promote their washable paints, by turning them into real billboards.

American Colors intervene every graffiti they find in the streets of Lima as a billboard, placing a steel frame, their logo and the following message: "Keep trying, street artist". That way, people knew the benefit of their product and encouraged all those artists who had failed once.

Action / business / outcomes / awarness: People could see the campaign all around the city of Lima. Urban "Masterpieces" got 98% of positive feedback and their sales increased by 10%.