Urtrüb went back to its roots. Our agency delivered a case of beer to the TV family in the centuries old way using horses and footwork. Followed by a film crew, the presentation of the beer, in period costume complete with road weary men and horses, perfectly matched the theme of the programme but, more importantly, Urtrüb's brewing processes and brand philosophy. The perfect fusion between historical values and progressive mediums.

Urtrüb succeeded in brand exposure on national television – delivering over 500,000 viewers and a million readers in national press PR coverage following the event.Identifying a communication opportunity and exploiting it in line with the brand and the potential consumer desires gave Urtrüb a voice in a regulated marketplace.