Cannes Lions
MCGARRYBOWEN, Chicago / UNITED STATES TENNIS ASSOCIATION / 2015
Overview
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Credits
Execution
To generate buzz for The US Open Tennis championship, we created the first-ever animated gif-style outdoor campaign, aimed at New York tennis fans and daily commuters. The campaign was featured on 22 digital screens throughout New York’s Penn Station, reminding commuters in fun 15 second gifs that Nothing Beats the excitement of attending the US OPEN.
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