Cannes Lions

UTERINE FIBROIDS TREATMENT

GREATER THAN ONE, New York / ABBOTT/TAP PHARMACEUTICALS / 2005

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The client wanted a site that better reflected the Lupron brand identity. Greater Than One redesigned the site to allow the target audience (women, aged 18+) to gain a better understanding of the condition Fibroids, facilitate diagnosis of the condition, and ask their doctors for treatment with Lupron Depot. The ultimate goal was to engage users with interactive tools to improve treatment compliance. Greater Than One developed industry standard tools to enable users to better manage, track, and document, the symptoms and treatment of uterine fibroids.

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